Tony’s Chocolonely X Who Gives A Crap


2024  Brand Collaboration  Packaging  Strategy  Copywriting  Social Media  
Tony’s Chocolonely X Who Gives A Crap is a collaboration all about inequality. 
Both of these brands champion reducing unfair practises in their industry, so by bringing them together we’re empowering the movement.

By creating wonky shaped toilet sheets, we’re reminding you about the uneven access to toilets across the globe with every wipe. We want folks to rememeber the luxury it is to have a loo, and how much work there is to do to reduce this poverty gap.

1-Week Design Sprint

Creative Team:
Hallie Mitchell 
Isabella Adams 
Aleisha Braich 
Harry Elliot
Toilet Roll Tissue Paper Wraps
Handmade Toilet Roll Cut-Outs


Toilet Roll Subscription Delivery Box
Handprinted Toilet Roll Wraps- Photographed by Myself
Handprinted Toilet Roll Wraps- Photographed by Myself

Instagram Collaboration Post Concepts
Toilet Poster (to be read when sat on the loo!)
Toilet Mirror Stickers
Tony’s Chocolonely Collaboration Wrap 
Social Media Launch Concept
Portable Toilet Concept




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