Hellmann’s: Surprising Tastes
About 1.4 million people have left online dating in the past year, with Gen Z in particular, looking for more authentic ways to find connections. With Hellmann’s being something a lot of us have in common, it’s the ultimate matchmaker.
So, introducuing Surprising Tastes, a campaign that celebrates the unique pairings between people and mayo that encourages others to connect through their Hellmann's habits. From being founded by a loving couple, Richard and Margaret Hellmann, to inspiring new pairings, we believe the best conversations start with Hellmann’s.
D&AD Competition Brief
Creative Team:
Hallie Mitchell
Isabella Adams