dotti: Dyson Creative Brief
The brand identity for the 2022 James Dyson award-winning project: a breast health device by Dotplot, detecting breast abnormalities.
Dotti is like a great aunt figure: wise comforting, and someone you can trust.
By personifying the device as a person, we are introducing this product as a calming figure, designed to help you in a friendly and non-intrusive way. The use of soft gradients and helps promote this atmosphere whilst keeping the device professional to its medical function.
2-Week
Competition Brief
Creative Team:
Hallie Mitchell
Harry Elliot
Archie Evans
Aleisha Braich